They say, “We’ll leave the light on for you.” Um, no.
ENABLER
Red Roof Inn, Inc. and RediCard Member Services
2071 N. Bechtle Ave. PMB 226
Springfield, OH 45504-9980
OFFENDER(S)
Unknown – the email message showed no other information than a first name.
CHARGE
Red Roof Inn allows customers to sign up for their RediCard charge card and email notifications, without confirming via an email loop that the customer has accurately provided, and/or the Red Roof Inn CSR has accurately acquired, the customer’s proper and true email address.
DOSSIER
Beginning on September 14, 2009, I started receiving email from Red Roof Inn. It appears that one of their customers used my email address as their sign up address, and Red Roof doesn’t employ a confirmation loop, their customer, who likely is a RediCard cardholder, is not getting these messages. They are not able to take advantage of any of the offers that Red Roof gives, ostensibly one of the reasons to use the RediCard in the first place
EVIDENCE
Note that only the actual customer’s first name is included in the email.
UNSUBSCRIBE VIA LINK?
Yes, but that would only stop the symptom, not the problem.
CAN-SPAM COMPLIANT?
Yes [click for explanation]
REHAB ATTEMPT
I’ve forwarded the email to the email address noted on the actual advertisement with my
standard response of their lack of use of confirmation loops and how to fix it.
RESULT
No change
DEVELOPMENTS
As you read this, I have received no response at all from anyone at Red Roof Inn or at their RediCard division.